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Friday, August 11, 2023




(There were supposed to be logos in today article but they disappeared into the ozone. I have contacted Daryl and when she responds, they'll be in the write up. These things happen...)    --paulie

Hello again fans!! Its me again. Welcoming you to another weekend and still counting down to kick offs around the Ville.

We’ve spent a lot of time covering the teams and giving some predictions on how we think the seasons might play out. Students and faculty are returning to campus in waves. Move in day is coming up next week… its getting real!! The 2023-24 seasons will be underway in no time and we will be sitting here wondering where the time went.

In the meantime, the powers that be over in the marketing department decided they would get their monies worth of having anyone on staff and are deciding to change the Louisville ‘look’ again. Paulie must've seen some writing on one of the walls when he was down on campus this week because he just said a couple days ago he hoped they wouldn't mess with the logos... 😂😂😂

I'm with you, Paulie, I agree with you on this one.

What's that old saying if it ain't broke, don’t fix it? Idk, this just seems like a waste of time and energy.

See below the slight changes to the font for the Cardinals.

For reference, below is what it looked like before.

Like what is even going on here??! Its quite messy.  I hate that the first L doesn't match the last two and the I's are also have different angles...

I can see it now, the administration running around town swiping all the merch with the old logo off the shelves and imploring Cards fans to buy the new stuff. Its exhausting and hard to keep up with what seems like a font/uniform shake up every 2 years. Will Louisville ever get to the point where they pick a font and stick to it, say like Michigan does with their block letter and Alabama does with the script?

I doubt it but it would be nice.

Have a great weekend.

As always
Go Cards



  1. It would be nice to see these logos....

    Nick O

  2. Logos? A bunch of crap, all this changing every couple of years or so. Just another way to drain the poor fan's wallet


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